ACTIVE Hunt & Fish
Digital access to your outdoor licenses
Hunt & Fish is one of ACTIVE Network's mobile apps, designed to give hunters and anglers quick, convenient access to their licenses and permits wherever they go. The app replaces the need to carry paper documentation, making it easier for users to display, manage, and access their licenses in the field.
Create a new mobile experience that would resonate with ACTIVE's hunting and fishing audience while establishing a distinct visual identity within the broader ACTIVE brand. The app also needed to account for state-specific licensing requirements, creating a need for a flexible visual system that could adapt across different state experiences.
Bringing the ACTIVE brand into the field with a visual experience built for hunters and anglers.
As the Visual Designer, I was responsible for establishing the app's visual direction and overall look and feel. I developed the visual language across UI styling, imagery, typography, color, and key screen designs, while adapting the experience to accommodate state-specific requirements. I also designed the app icon and a suite of App Store screens that showcased the product and communicated its value to prospective users.
The visual direction gave Hunt & Fish a clear point of view and helped differentiate it from the more utilitarian license-management experiences common in the category. By bringing a stronger sense of personality and outdoor authenticity to the product, the design made a functional utility feel more approachable, relevant, and connected to the people it was built for.
