Little League Microsite
Celebrating the game. Honoring the legacy.
Little League Baseball celebrated its 75th anniversary with a redesigned website that brought the organization's rich history to life. The experience was designed to showcase the people, moments, milestones, and memories that have shaped Little League over seven decades, creating an engaging digital destination for players, families, and fans to explore its legacy.
Create an anniversary experience that felt celebratory and immersive while making decades of content easy to explore. With an extensive archive of photography, milestones, and historical moments to work with, the challenge was finding a visual and interactive approach that could give the content structure without losing the emotion and nostalgia behind it.
Bringing 75 years of Little League history to life through a thoughtful combination of storytelling, rich imagery, and interactive experiences.
I partnered with the client and Creative Director to develop the visual direction and experience for the microsite. I designed the core page layouts and visual system, exploring ways to use photography, typography, motion, and storytelling to create a cohesive experience. I worked closely with an Interaction Designer to prototype the interactive timeline, refining the experience through iteration, and collaborated with Engineering to translate the designs into a polished, functional experience for both web and mobile.
The result was a visually engaging digital experience that transformed Little League's 75-year history into an interactive story rather than a static archive. The microsite gave the organization a memorable way to celebrate its anniversary, while the interactive timeline and rich photography invited visitors to explore the people, moments, and milestones that defined its legacy. The work also established a flexible visual foundation for presenting a large volume of historical content in a way that felt cohesive, accessible, and emotionally resonant.
